Writing Well: Storytelling

Humans are wired for story. Stories help us make sense of the world, and we remember them better than we do facts and data. If you’ve ever been captivated by a great story, and wondered how you might tell one yourself, this course is for you.

Through a variety of engaging and practical exercises, learn how to write effective stories that capture the hearts of any audience. Topics include the art and science of storytelling, structures to help make your stories flow, as well as tips and tricks for ensuring that you’re delivering your stories with maximum clarity and impact.

Come away with a powerful storytelling toolbox you can use for your blog, memoir, marketing or business communications, and even for speeches, meetings or family gatherings.

Course outline

Week 1: Why Stories Matter and How They Work

Week 2: Story Structures (Forms, Not Formulas)?

Week 3: Finding and Shaping Your Material

Week 4: How to Learn from Contemporary and Classic Stories

Week 5: Tips and Tactics for Taking Your Work to the Next Level

Week 6: Workshopping Your Stories

How am I assessed?

There are no formal grades for this course. You’re given assignments to complete, and you receive individualized feedback from your instructor. This is an active, hands-on course, and you’re encouraged to use your own material to apply your learning. However, you don’t need to have a story in mind, or a project underway. Structured, progressive assignments guide you through the storytelling process.

Expected effort

Expect to spend 2-3 hours per week completing coursework, participating in the online forum, and attending the optional group video chat.

Technology requirements

To take this course, you’ll need access to:

  • an email account
  • a computer, laptop or tablet under five years old and using Windows or macOS
  • the latest version of a web browser (or previous major version release)
  • a reliable internet connection.

For virtual office hours, you’ll also need:

  • a video camera and microphone.

One day before the start of your course, we’ll email you step-by-step instructions for accessing your course.

Course format

This course is 100% online and instructor supported with weekly instructor office hours. Course work is done independently and at your own pace within deadlines set by your instructor. Log in anytime to your course to access the lessons as they become available.

Weekly office hours

Wednesdays, 5:30-6:15pm Pacific Time

This course offers optional weekly drop-in virtual office hours. Join your instructor and classmates by video conferencing to discuss course materials and assignments, receive feedback and ask questions.

Online materials will be available for three weeks after the course ends, after which time you will no longer be able to access the course.

Available sessions

There are no upcoming sessions currently scheduled for this course.

Related courses

How can we help?

We’re here to answer your questions, discuss learning options and provide insights, recommendations and referrals.  

Facebook The logo for the Facebook social media service. Instagram The logo for the Instagram social media service. Linkedin The logo for the LinkedIn social media service. Twitter The logo for the Twitter social media service. Youtube The logo for the YouTube video sharing service. RSS The symbol to indicate an RSS feed. Arrow An arrowhead pointing to the right Arrow, right to bracket An arrowhead pointing to the right, into a bracket character. External Link An arrowhead pointing up and to the right, from inside a box Bars Three horizontal bars. Books Three book spines, viewed head-on, one leaning. Calendar A monthly calendar page. E-commerce Cart A shopping cart Checkmark A checkmark character Chevron A chevron character pointing to the right Checkmark A checkmark character inside a solid circle Cost A dollar sign inside a solid circle Info An 'i' character inside a solid circle Play An arrowhead pointing to the right inside of a solid circle User A silhouette of a person inside a solid circle Envelope A closed envelope Certificate A document with an award pinned to it Pen A document with a pen beside it Filter A funnel / filter silhouette Laptop Computer An open laptop computer with a blank screen Location Pin A map location pin Search A magnifying glass Minus A minus sign News A folded newspaper Plus A plus symbol indicating more or the ability to add Quote, left An opening quotation character Alert An exclamation point inside a solid triangle User A silhouette of a person Close The character 'X'